Overview of Trezoro Reward Systems
Trezoro offers a modular customer loyalty platform with nine distinct reward program types. Businesses can implement these reward systems individually or combine multiple types to create customized loyalty programs tailored to their customer retention goals and industry requirements.
This guide explains each reward type, configuration options, and optimal use cases to help businesses select the most effective loyalty strategy.
1. Points-Based Rewards Program
How Points Rewards Work
Customers accumulate points based on purchase amounts. When customers reach predetermined point thresholds, they can redeem points for rewards including:
Free products or services
Percentage discounts on future purchases
Money off applied to the entire sale/transaction
Configuration Options
Trezoro's points system offers three key customization features:
Points Earning Rate: Set custom point-to-dollar ratios (e.g., 1 point per $1 spent, or 10 points per $1)
Sales Tax Inclusion: Choose whether sales tax amounts count toward point accumulation
Category Exclusions: Exclude specific product categories from earning points (common exclusions include sale items, gift cards, or discounted merchandise)
Best For
Retail stores, e-commerce businesses, and service providers seeking flexible, universal loyalty programs that scale with customer spending.
2. Digital Punchcard Rewards
How Punchcard Programs Work
Customers earn digital stamps or punches when purchasing specific items. After collecting the required number of punches, customers receive a predetermined reward.
Configuration Options
Punchcard triggers can be set at two levels:
Category-based: Earn punches for any purchase within designated product categories
Item-specific: Earn punches only for specific SKUs or products
Best For
Coffee shops, restaurants, car washes, and businesses with frequently purchased items. Particularly effective for promoting repeat purchases of specific products.
3. Sign-Up Incentive Rewards
Purpose and Benefits
New customer retention is critical—most businesses experience the highest customer drop-off between first and second visits. Sign-up incentives encourage immediate enrollment and second purchases.
Available Incentive Types
Free items or services
Percentage discount on next purchase
Money off applied to the entire sale/transaction
Bonus loyalty points as a starting balance
Best For
All business types seeking to improve new customer retention rates and build an initial customer database.
4. Birthday Reward Programs
How Birthday Rewards Work
On their birthday, customers automatically receive:
Personalized birthday email notification
Reward added directly to their loyalty account
Time-limited redemption window (configurable expiration)
Unredeemed rewards are automatically removed after the expiration period.
Available Birthday Reward Options
Free products or services
Percentage discount on purchases
Money off applied to the entire sale/transaction
Best For
Businesses with customer birthday data collection capabilities. Effective for creating emotional connections and driving traffic during typically slow periods.
5. Lost Customer Recovery Rewards
How Winback Campaigns Work
The system automatically identifies customers who haven't made purchases within a defined timeframe. Recovery rewards are:
Added automatically to lapsed customer accounts
Promoted via automated email notifications
Time-limited to create urgency
Configuration Parameters
Define "lapsed customer" timeframe (e.g., no purchase in 60, 90, or 180 days)
Set reward expiration periods
Enable/disable automatic email notifications
Best For
Businesses with established customer bases seeking to reactivate dormant accounts and reduce churn rates.
6. VIP Tier Programs
How VIP Tiers Work
Customers who reach specified spending thresholds automatically receive VIP status with enhanced benefits.
VIP Tier Reward Options
One-time rewards (free items, discounts, or money off)
Recurring rewards at regular intervals
Exclusive access or special treatment
Configuration Features
Set custom spending thresholds for tier qualification
Create multiple tier levels (Silver, Gold, Platinum, etc.)
Set tier maintenance requirements
Best For
Businesses with high-value customers or significant spending variation. Effective for retailers, hospitality, and service industries focused on customer lifetime value.
7. Prepaid Bulk Purchase Programs
How Prepaid Rewards Work
Customers purchase multiple units of a product or service in advance at a discounted rate.
Example: Buy 10 coffees upfront instead of paying per visit, receiving 10-15% savings.
Business Benefits
Customer Retention: Reduces likelihood of competitor switching
Cash Flow Improvement: Receive payment upfront for future services
Transaction Fee Reduction: One large transaction vs. multiple small transactions
Predictable Revenue: Better forecasting with prepaid commitments
Implementation
Prepaid programs require custom configuration. Contact rewards@trezoroloyalty.com for setup assistance.
Best For
Coffee shops, car washes, fitness centers, salons, and businesses with frequent, repeat services.
8. Club Membership Management
Membership Program Features
Trezoro manages paid membership programs and associated benefits for organizations including:
Car wash unlimited plans
Sports club memberships
Retail VIP clubs
Subscription-based services
Management Capabilities
Track membership status and expiration dates
Automate member-exclusive rewards
Monitor membership utilization
Manage renewal campaigns
Best For
Businesses offering subscription services, unlimited access programs, or paid membership clubs.
9. Bonus Points Promotions
How Bonus Points Work
Assign additional point multipliers to specific inventory items. Customers earn standard points plus bonus points when purchasing designated products.
Example: Item normally earns 10 points, but with 2x bonus, customer earns 20 points.
Strategic Applications
Alternative to Discounting: Maintain price integrity while incentivizing purchases
Inventory Management: Move slow-selling products without devaluing brand
New Product Launch: Generate interest and trial for new items
Seasonal Promotions: Drive sales during specific periods
Best For
Retailers with diverse inventory, seasonal businesses, and brands prioritizing price perception over immediate discounts.
Combining Multiple Reward Types
Trezoro's modular architecture allows businesses to run multiple reward programs simultaneously. Common combinations include:
Points + VIP Tiers: Base program with enhanced benefits for top spenders
Points + Bonus Points + Birthday Rewards: Comprehensive engagement strategy
Punchcard + Sign-up Incentive: Perfect for coffee shops and quick-service restaurants
Points + Lost Customer Recovery: Acquisition and retention focused approach
Selecting the Right Reward Strategy
Consider these factors when choosing reward types:
Customer purchase frequency (daily vs. occasional)
Average transaction value
Product/service type (commodity vs. specialty)
Customer lifetime value goals
Competition and market positioning
Operational complexity tolerance
Implementation Support: For technical questions or custom reward program design, contact Trezoro at rewards@trezoroloyalty.com.